TIMESHARE COMPANY ATTRACTS MORE PROSPECTS
Application:
A reputable Midwest timeshare company utilized strategic cash back rebate offers of $25 and $50 to offset marketing costs and entice prospects to attend their day visit sales presentations. Alongside appealing cruise, air-hotel, and waterpark incentives, the company provided immediate, low-cost benefits by offering a lunch or dinner for two, fulfilled through rebates. The target prospects were within a 150-mile radius of the resort or offsite sales office. After the sales presentation, prospects received rebate certificates, and upon valid registration, they were able to redeem their rewards for cash up to the value of the offer on their next meal.
Background:
The rebate incentives were positioned as instant rewards to complement the allure of the cruise or air-hotel travel incentives. Direct mail campaigns and face-to-face interactions at prominent locations effectively communicated these offers.
Methodology:
Through telemarketing and face-to-face interactions, agents emphasized the immediate benefits of the rebate while extending invitations to prospects for sales presentations. By leveraging the rebate as an additional value proposition, the agents increased prospects’ motivation to participate.
Results:
The rebate program ran successfully for over 15 years until the company was recently acquired by a national brand in the timeshare and resort development industry. Its enduring success highlights its effectiveness in attracting prospects and supporting marketing efforts.
In Summary, the strategic implementation of rebate incentives enabled this Midwest timeshare company to offset marketing costs and engage prospects effectively. By combining high-value travel incentives with immediate benefits in the form of cash rebates, the company achieved remarkable results in attracting prospects and supporting their marketing endeavors.
